Entertainment

Katrina Kaif And Rashmika Mandanna's Viral Deepfake Videos Prove We Are A Long Way From Using AI For Good

Deepfake videos of Katrina Kaif and Rashmika Mandanna have gone viral, raising concerns about the misuse of AI technology. Experts warn that deepfakes can be used to spread misinformation and create nonconsensual content. The Indian government has issued new rules requiring social media platforms to take down deepfakes within 36 hours of being reported. However, the regulation of deepfake creation is challenging.

Sumit Sharma

Nov 10, 2023 - 17:29

Nov 10, 2023 - 17:41

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Deepfake Videos

Deepfake Controversy Sparks Concerns and Government Action in India

In a recent wave of deepfake incidents involving celebrities like Katrina Kaif and Rashmika Mandanna, concerns over the misuse of AI technology have prompted calls for legal action and increased precautions. The disturbing trend highlights the challenges posed by deepfakes and the urgent need for regulatory measures to curb their dissemination.

Rashmika Mandanna's Shocking Experience

Rashmika Mandanna woke up to a shocking deepfake video circulating on social media, prompting widespread condemnation from the film fraternity.

Rashmika's Twitter Post

I feel really hurt to share this and have to talk about the deepfake video of me being spread online.

Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.… — Rashmika Mandanna (@iamRashmika) November 6, 2023

Outcry and Support from the Film Industry

Prominent figures like Amitabh Bachchan, Mrunal Thakur, and Chaitanya Akkineni urged the government to take legal action and implement precautions against deepfake incidents.

Adv_SaumyaS' Tweet

Rashmika Mandanna's Appeal for Unity

Rashmika expressed her hurt over the deepfake video and called for collective action to prevent similar incidents, emphasizing the potential harm such content could inflict on younger individuals.

Devipriya's Tweet

Misuse of Deepfakes in India

The misuse of deepfakes in India has taken a disturbing turn, with instances of morphed images, such as the one involving Katrina Kaif in an action scene from "Tiger 3."

Love_Youth_Army's Tweet

iVishnuManchu's Tweet

Global Impact and Concerns

Globally, deepfakes have raised significant concerns about misinformation, with AI-generated content potentially reaching 90% of online material.

AbhishekSay's Tweet

imRavikantYadav's Tweet

Government Response and Regulations

The Indian government swiftly responded to the outrage by issuing an advisory to social media intermediaries, emphasizing the need for due diligence and prompt action against deepfakes.

Twitter Post on Government Action

Legal Consequences and IT Rules

The Ministry of Electronics and IT outlined rules requiring the removal of misinformation and deepfakes within 36 hours of being reported, with potential legal consequences for non-compliance.

AbhishekSay's Tweet

imRavikantYadav's Tweet

Challenges in Regulating Content Creation

Despite regulatory efforts, the ease of content creation poses challenges, with deepfake technology likely to persist despite increased awareness and government action.

Punitive Measures

The Information Technology Act, 2000, prescribes imprisonment of up to three years and a fine of ₹1 lakh for cheating by personation using computer resources, highlighting the legal consequences for deepfake creation.

Twitter Post on Punishment